I'm always bearish on social networks that have to poach creators, it's a sign that there's no underlying culture or authenticity. A related case is Twitch whic

I'm always bearish on social networks that have to poach creators, it's a sign that there's no underlying culture or authenticity. A related case is Twitch which people have been relatively negative about, but it seems pretty telling to me that every time a creator leaves it's generally for a fat contract, and the moment that runs out they're immediately back. I'd always bet on the platforms that have a natural draw and appeal even with worse payment, and TikTok is one such case. It seems kind of painful honestly how hard Meta or Youtube with shorts have tried to emulate it while it's pretty obvious they're out of touch in some way. Facebook and even Zuckerberg himself personally with his cringy rebranding has increasingly that "How do you do fellow kids" energy to him