The author obviously wants to critique the machismo culture built into capitalism (which is totally fine!) but he seems to inherently subscribe to the naturalis

The author obviously wants to critique the machismo culture built into capitalism (which is totally fine!) but he seems to inherently subscribe to the naturalistic fallacy without being aware of it. Thus he feels the need to dismiss the idea of "alpha male" hierarchies in nature as non-existent as a way to dismiss them within our own society. You really don't need to do this and IMO, the flimsy premise of the start of his argument undermines his conclusion for society (which I actually agree with). Just because a certain type of sociological system exists within nature doesn't mean it's one we, as humans, should want for ourselves.