Hi, one of the Chute founders. It's definitely not how we describe ourselves, but I think the analogy they're gunning for is simply around exposing an infrastr

Hi, one of the Chute founders. It's definitely not how we describe ourselves, but I think the analogy they're gunning for is simply around exposing an infrastructure for a specific media. User-generated is definitely a broad use of Chute but certainly not the only one. It's also being used where you have your own media (photos, etc.) that you want to publish and have a bit more flexibility in both how they're used and the info you can gather from the usage.