For US bidders, I've heard people say that it's good to have a bunch of colleges nearby, because they can be built-in Reuters. You can see this in the list of

For US bidders, I've heard people say that it's good to have a bunch of colleges nearby, because they can be built-in Reuters. You can see this in the list of Atlanta venues, and I've heard it pointed out in potential bids by Boston and Philadelphia. I'm not sure if this holds elsewhere since the connection between sports and education is stronger in the US than other places. And it's not obvious from the venue list for Atlanta, but Centennial Olympic Stadium is now on its second round of reuse - it was reconfigured for the Atlanta Braves baseball team after the Olympics, and now Georgia State uses it for football after the Braves moved out to the suburbs.