The reality is that there are a lot of personal services that $JOE or $JANE would probably like that they're not willing to pay the "true cost" (whatever that m

The reality is that there are a lot of personal services that $JOE or $JANE would probably like that they're not willing to pay the "true cost" (whatever that means) for. Certainly if my housekeeper doubled her rates, I would just do without. As it is, it's a monthly luxury. >Same for Airbnbs, which already cost 30-50% of a hotel. Have rarely used them but it's probably more than that. For vacation houses, they're competing with other services like VRBO.