On a different scale, when I was in an online pub's blog network (or my own blog), I'd have posts that I was fairly proud of that basically got very few views/e

On a different scale, when I was in an online pub's blog network (or my own blog), I'd have posts that I was fairly proud of that basically got very few views/engagement and posts I considered sort of throwaway that drew a ton of people in. Other than posting some level of quality semi-regularly (probably in a particular niche), yeah, there's a lot of randomness.