It depends on what your goal is and how you define "improving your blog". So if by improving you mean you want the quality of the content in it to go up or the

It depends on what your goal is and how you define "improving your blog". So if by improving you mean you want the quality of the content in it to go up or the value that your readers get out of it to increase, then, that's one metric. Or if you want more readers, more clicks on contextual CTAs to a product or service you're selling, and more money coming in through your blog immediately, then that's a different metric. Usually in the tech marketing circles, we follow content marketing as part of our overall demand generation strategy. IE We just educate our target audiences about things we know, that happen to also be things they would like to know. We only deliver value and do not pitch or try to sell anything (which is why I asked you what your definition of "improve" was). It is only after we have successfully generated demand and established ourselves as a credible source of information on this subject that we move on to phase 2 IE Lead Generation wherein we try to sell them stuff, show them ads, get direct contact information and pitch the products, etc., If you want, I can help you with a content marketing strategy and how to leverage blogging as a channel for you to achieve your goals. On the house! Let me know if you'd like that.