It doesn't have to be junk. You can sell levels, content packs, editions, etc. To me, the lesson is that it's really hard to get someone to part with money un

It doesn't have to be junk. You can sell levels, content packs, editions, etc. To me, the lesson is that it's really hard to get someone to part with money until they love your app-- and a crappy description and a few screenshots in the app store don't get them over that hurdle. It'd be interesting to see Apple implement a 24-hour Trialware option-- I'd wager we'd see a huge bump in app quality AND a big bump in actual sales. Free trials are a proven way to sell software.