> We're not trying to bamboozle you with glossy images, or sell you a lofty ideal. Avoiding "lofty ideals" resonates with me. That kind of marketing reeks of w

> We're not trying to bamboozle you with glossy images, or sell you a lofty ideal. Avoiding "lofty ideals" resonates with me. That kind of marketing reeks of weird self-hyping. Like, the company is over-valuing its service and under-thinking its shortcomings.