> GitHub works because people are sharing their code. If you worked on a marketing campaign, are you going to release your market research with what works best

> GitHub works because people are sharing their code. If you worked on a marketing campaign, are you going to release your market research with what works best to your competitors? If you create a product, are you going to ignore patents and release that design/schematic for free? Why not share the campaign details after the campaign is over? What do you have to lose? Should you really rinse and repeat for the next marketing campaign? No. that's lazy. Perhaps marketing campaigns are a bad example, but let's say a KPI Dashboard or a set of tools that worked well to make better informed decisions