5 ms·

Neat product. AI provided by the OS always creeps me out. No offense to oranges (they're indeed one of my favorite fruits), however I can't help but feel that

by rl3 2y ago

Neat product. AI provided by the OS always creeps me out. No offense to oranges (they're indeed one of my favorite fruits), however I can't help but feel that the name constitutes some kind of oxymoron. I know oranges are technically inanimate objects, yet I'm still at a loss to explain such a feeling. Oh well.

daveguy 2y ago
Maybe because the phrase "comparing apples to oranges" is generally a defensive stance of the person making the argument? i.e. you can't imply that! It's like comparing apples to oranges! If Orange Computer, Inc created the Macintosh (okay, created the Cutie) in the 80s would you have the same reaction to "Apple Intelligence"?
- rl3 2y ago
  Potentially. I never thought of it like that; it's certainly a clever name.
Terretta 2y ago
It's worth reading about the expense and effort Apple goes to to ensure your privacy, whether you're creeped out or not: https://security.apple.com/blog/private-cloud-compute/ https://security.apple.com/blog/private-cloud-compute/
- rl3 2y ago
  I have and actually find it very impressive. Herein lies the rub, however: Non-targetability. An attacker should not be able to attempt to compromise personal data that belongs to specific, targeted Private Cloud Compute users without attempting a broad compromise of the entire PCC system. The thing is, there's long been precedent for broad compromise: https://news.ycombinator.com/item?id=6641378 https://news.ycombinator.com/item?id=6641378 Further consider that a likely part of any broad compromise strategy is utilizing assets who may work at Apple. There's precedent for that one, too—at least in terms of unspecified US tech companies.
  - Terretta 2y ago
    Such a strange pair of articles: https://www.bloomberg.com/news/features/2018-10-04/the-big-hack-how-china-used-a-tiny-chip-to-infiltrate-america-s-top-companies https://www.bloomberg.com/news/features/2018-10-04/the-big-h... https://www.bloomberg.com/features/2021-supermicro/ https://www.bloomberg.com/features/2021-supermicro/

by rl3 2y ago

daveguy 2y ago

Maybe because the phrase "comparing apples to oranges" is generally a defensive stance of the person making the argument? i.e. you can't imply that! It's like comparing apples to oranges! If Orange Computer, Inc created the Macintosh (okay, created the Cutie) in the 80s would you have the same reaction to "Apple Intelligence"?

rl3 2y ago
Potentially. I never thought of it like that; it's certainly a clever name.

Terretta 2y ago

It's worth reading about the expense and effort Apple goes to to ensure your privacy, whether you're creeped out or not: https://security.apple.com/blog/private-cloud-compute/ https://security.apple.com/blog/private-cloud-compute/

rl3 2y ago
I have and actually find it very impressive. Herein lies the rub, however: Non-targetability. An attacker should not be able to attempt to compromise personal data that belongs to specific, targeted Private Cloud Compute users without attempting a broad compromise of the entire PCC system. The thing is, there's long been precedent for broad compromise: https://news.ycombinator.com/item?id=6641378 https://news.ycombinator.com/item?id=6641378 Further consider that a likely part of any broad compromise strategy is utilizing assets who may work at Apple. There's precedent for that one, too—at least in terms of unspecified US tech companies.
- Terretta 2y ago
  Such a strange pair of articles: https://www.bloomberg.com/news/features/2018-10-04/the-big-hack-how-china-used-a-tiny-chip-to-infiltrate-america-s-top-companies https://www.bloomberg.com/news/features/2018-10-04/the-big-h... https://www.bloomberg.com/features/2021-supermicro/ https://www.bloomberg.com/features/2021-supermicro/