Their point is that cowardice isn't necessary to explain the obvious. He's a CEO, he's going to do what's most profitable. "Cowardice" suggests that if he were

Their point is that cowardice isn't necessary to explain the obvious. He's a CEO, he's going to do what's most profitable. "Cowardice" suggests that if he were more brave he would sacrifice profit on the basis of some principle, but as a CEO principle was never part of the equation to begin with.