Every announcement, _especially_ huge press events like fundraising, should be clear on value prop and differentiation. I’m a potential user. You had my eyeball

Every announcement, _especially_ huge press events like fundraising, should be clear on value prop and differentiation. I’m a potential user. You had my eyeballs, but missed the opportunity to sell me. And if you can do it in 3–5 sentences, you can put that everywhere. It’s so, so, so important to repeat your message at every opportunity; particularly at moments, like fundraising announcements, where you’ll have access to new potential users (vs. something like a feature release where the readers are far more likely to be existing users.) Additionally, another group of readers here would be potential hires. They probably want to know why you’re different!