> So, while the margins on luxury housing are ~15% and affordable is 4-6% the free market will do what it always does... Volume isn't something that companies

> So, while the margins on luxury housing are ~15% and affordable is 4-6% the free market will do what it always does... Volume isn't something that companies tend to ignore. In any case, there's a chain of purchasing; if people have to move somewhere then they buy whatever is available at the top of their budget. If there's a shortage of housing then they buy whatever was originally the cheaper housing. You can see this in London where in some areas 2-bedroom terraced houses are well over £1 million.