8 ms·
30 years of their home name Office brand, known by pretty much every person that's ever had a computer let's get rid of that, and make the unreliable bullshit
by blibble 2y ago
30 years of their home name Office brand, known by pretty much every person that's ever had a computer
let's get rid of that, and make the unreliable bullshit generator the main brand instead
certainly a courageous decision
- mrweasel 2y agoThat was my line of thinking as well. The article pointed out that they rebranded to Office 365, then Microsoft 365 and now Microsoft 365 Copilot. The thing is, no one ever calls it anything but Office, maybe Office 365 if they're being real fancy and specifically want to refer to the subscription service. My take is that Microsoft assumed that everyone is calling it Microsoft 365, which they don't. 30 years of owning the term "Office", having almost every single person who ever touched a computer know that Office is the Microsoft office productivity suite, then deciding that a sort of working, but yet to be 100% defined LLM is more important. The fact that no one stopped this or that shareholders aren't pissed tells you something about how absolutely broken modern computing is.
- xigoi 2y agoWhy would shareholders have a problem with it? People with big money currently value AI bullshit more than recognizable branding.
- mrweasel 2y agoBecause Microsoft just pissed away their biggest brand after Windows and maybe Microsoft. Brand recognition holds value, a lot of value. Imagine Pepsi deciding that they are done with Pepsi Max, arguably their biggest brand, after Pepsi itself, and decides that it's now Pepsi Cake. Just kill of all references to their biggest brand. That wouldn't go down well and Microsoft is only getting away with it because pretty much everyone who needs it already have their subscription.
- TheRealSteel 2y agoYep. They obviously learned nothing from killing Xbox overnight. As an IT person I can guarantee this rebranding is going to cause confusion that will waste my time. That being said, Coke killed Coke Zero and seems to be doing okay I guess ¯\_(ツ)_/¯
- t-writescode 2y agoCoke Zero still exists? https://en.wikipedia.org/wiki/Coca-Cola_Zero_Sugar https://en.wikipedia.org/wiki/Coca-Cola_Zero_Sugar
- deleted 2y ago[deleted]
- KeplerBoy 2y agoit's now coca cola zero sugar.
- t-writescode 2y agoLiterally everyone I know calls it "Coke Zero" - in fact, the "Zero" pattern has spread to the various soda companies to reflect the particular style of zero sugar.
- vel0city 2y ago
- PKop 2y agoI'm a shareholder and I have a problem with it. It's a bad focus and product strategy over-dosing on AI hype which I think will hurt them in the future.
- rsynnott 2y agoI mean, long-term shareholders might raise an eyebrow; presumably the bubble will, at some point, burst.
- TheRealSteel 2y agoI feel like there has to be some weird cultural problem at Microsoft where nobody wants to speak up about obviously bad ideas. They destroyed the entire Xbox brand overnight and hampered any chance at recovery with a stupid confusing naming scheme... now it seems like they've learned nothing from that?
- arkh 2y agoThey either forgot they are in fact the evil overlord or they never read the list. > 12. One of my advisors will be an average five-year-old child. Any flaws in my plan that he is able to spot will be corrected before implementation
- RDaneel0livaw 2y agoWait what, you don't know that you should purchase the brand new Xbox Series XA, and not the Xbox One 720 S ...? But seriously, I do think it's still one of the most hilariously stupid product names EVER in the history of products, to name the third thing in a series "xbox one". They'll have that idiocy forever bahahahahahah!!!!
- Suppafly 2y ago>Wait what, you don't know that you should purchase the brand new Xbox Series XA, and not the Xbox One 720 S ...? Seriously, I have an xbox one and couldn't tell you which model it is, even after looking at pictures of them. I know there is a newer better model out now that looks similar and has a similar name. If I wanted to spend the $600 or whatever to upgrade tomorrow, I wouldn't know which one to buy.
- matsemann 2y ago99% of designers and ux people at MS aren't using Windows as their daily driver or using Microsoft tools.
- prmoustache 2y ago> The thing is, no one ever calls it anything but Office Are you calling it office when you are starting up Teams, powerBI or Microsoft Stream? I don't.
- Vegenoid 2y agoI worked at a company a couple years ago that was running on Active Directory, Outlook, and good old fashioned Windows and Microsoft Office licenses. They wanted to "modernize" and so I was to learn about Teams/M365/Azure/Entra/Copilot/etc, and report on some options for what licenses we could get and which products we could use. It was bananas how difficult it was for me to understand what their product offerings were, due to frequent name changes and multitude of overlapping products/licenses. It was my job to figure out what software we wanted to pay them for, and Microsoft made it as difficult as possible - what they actually wanted was for us to get on calls with their sales staff, so they could tell us what we should pay them for.
- pylua 2y agoYeah, right now it’s a feature of a product, not a product.
- esperent 2y agoAs a user of Teams on Windows, I was so glad to find out I can map each Channel's files to a folder on my computer and edit files using LibreOffice rather than the "will it load?" crapshoot of using the web version Office that runs inside the Teams app.
- datadrivenangel 2y agoIt's all sharepoint under the hood, which is why it's terrible, but you can just open things in sharepoint...
- esperent 2y agoI only started using MS cloud stuff last year. This whole Onedrive/SharePoint split confuses the hell out of me. I don't really know what SharePoint is. It seems like kind of an online site builder/file sharing platform? I'm not sure why those would go together. In any case, I get the impression it's kind of deprecated and Onedrive seems much easier to understand.
- recursivecaveat 2y agoSharepoint is like a big umbrella intranet/collaboration enterprise product. It's old, has a million sub-products, is heavily customizable, and is not really intended for normal users to actively do too much with beyond swap files. Onedrive is just microsoft branded dropbox or google drive. Since it's more focused and is a consumer-facing product, not really surprising that users prefer it. While I wouldn't call sharepoint deprecated per se, MS will probably continue to encourage larger and larger companies to just work out of onedrive.
- esperent 2y agoThank you, "cloud version of old school intranet" is a better mental model than what I was working from previously.
- johnnyanmac 2y agoHey, be proud. The executive who pitched this gets a second mansion! Everyone wins, right? Nothing will change until there's actual skin in the game for leadership. Leadership screws up and at worst they get some 7 figure exit package and still have no issues finding a job.