> The listeners don’t recognize your authority Yes, this is a "main thing" in that it is common and has a significant impact, but this one falls to both sides

> The listeners don’t recognize your authority Yes, this is a "main thing" in that it is common and has a significant impact, but this one falls to both sides to get right. Communicators shouldn't try to invoke authority at all if it's not relevant (e.g. "I have X amount of experience with Y" may be relevant). But listeners also tend to have a problem of over-perceiving imposed authority (underdog/oppressed minority syndrome, i.e. "don't tell me what to do"), in the common case where the message can and should be judged without considering the speaker's level of authority (perceived or actual) at all. Or, in the cases where the communicator may actually have expertise on the topic, a listener who rejects the communicator's authority may do so based on those same tangential emotions.