As the founder of a new email company, actually sending emails is the baseline and assumed part of any ESP service. Whilst deliverability is absolutely importa

As the founder of a new email company, actually sending emails is the baseline and assumed part of any ESP service. Whilst deliverability is absolutely important it is assumed that a professional service has this covered. The real value I have seen is in managing the world beyond deliverability, especially in composition and content creation, design, subscriber management, better workflows for editors/developers/designs, innovative data-friendly tools, and above all features that drive metrics.