Apple isn’t a luxury brand in the normal sense, it’s odd that people think this because they’re more expensive. They’re not the technical equivalent of Prada or

Apple isn’t a luxury brand in the normal sense, it’s odd that people think this because they’re more expensive. They’re not the technical equivalent of Prada or Rolex etc. Apple’s ecosystem cohesion and still unmatched UX (still flawed) is a real value-add that normal luxury brands don’t have.