4 ms·
Its true that the technology of creating referral programs isn't hard, but sadly it usually gets relegated to the back burner for development teams who don't wa
by dmor 14y ago
Its true that the technology of creating referral programs isn't hard, but sadly it usually gets relegated to the back burner for development teams who don't want to maintain it. Marketers who want to run experiments with referral marketing find they can't get buy in, so they don't try it.
By offering an API that marketers can bring to developers, in a format developers can respect, we are hoping to change that.
- latchkey 14y agoThe problem I see is when the marketing department wants 'one more quick feature'... you know it will happen. I'm all for not re-inventing the wheel, I'm just not sure that this api is that much of a value add. I also tend to shy away from businesses which haven't figured out their pricing yet. '100% of funds are passed through'... but no mention of what happens when the beta is over. 5%? 10%? 3.5%? Give some sort of guesstimate. To me, that also says you're still trying to figure out your own business model, which is fine, but not something that I'd want to build my own business around. I want to know you're going to be around in a year and that I'm not going to regret not implementing this myself. Don't let me sound discouraging. Keep plugging away though. I'll check back again when I'm ready to implement this on my own site and make a decision then. =)
- dmor 14y agoSounds like we better hurry and decide. Thanks for the candid feedback, its the best kind and I hope you'll keep it coming