I guess they just aren't yet capitalizing on the value of all of that tracking data. The most prominent thing promoted to me today was infant formula from Wal-M

I guess they just aren't yet capitalizing on the value of all of that tracking data. The most prominent thing promoted to me today was infant formula from Wal-Mart. There are at least six things wrong with that ad: I don't shop at Walmart. I don't live anywhere near a Walmart. I don't have an infant. When I did have an infant, I didn't usually use formula. The rare times I had to use infant formula, I wouldn't use a discount retailer's house brand. I can't imagine, long term, that Walmart will continue to pay Facebook more to keep showing me junk like that than I would just to make it go away.