Imagine if the distributed nature applied to the advertising. So influencers weren't paid by the platform, but by individual sponsors. If you want to view my co

Imagine if the distributed nature applied to the advertising. So influencers weren't paid by the platform, but by individual sponsors. If you want to view my content, first watch this 10 sec ad from one of my sponsors. And I only have two sponsors, so you're never subjected to Nike ads or Russian dating ads or a million others. Just the silly Creality ad. If you want to see Tomas's content you have to see an ad from some cruise line or a skydiving company based in Connecticut. His ads are controlled by him. Mine are controlled by me. Each producer has to hustle up their own ads. So they tend to coalesce onto huge servers that provide an ad service to do that work. Still, you often get some content sponsored by the local Mexican restaurant in some town you've never heard of.