I think it's clear that the 'secret' to good (from a consumer perspective) business is ideologically motivated business leadership. Gaben remains the head of St

I think it's clear that the 'secret' to good (from a consumer perspective) business is ideologically motivated business leadership. Gaben remains the head of Steam/Valve and he is genuinely and enthusiastically into games. But when you look at companies like EA I think it's probable that their leadership have never been into games, ever. They just view it as another business, like any other, with no meaningful attachment to what they're making, let alone the people buying their games, whatsoever. 'Battlefield 2042 is a tremendous game.' says EA, while Gaben has scrapped every attempted Half Life 3 effort for inability to deliver the sort of game he and fans want it to be, in spite of the fact that even a turd labeled Half Life 3 would sell a zillion copies - a la Diablo 3.