It's not a dumb question. But what I learned in this process is that companies are valued after incorporating many factors (liquidity, earnouts, future involve

It's not a dumb question. But what I learned in this process is that companies are valued after incorporating many factors (liquidity, earnouts, future involvement, growth rate, profit, retention, current market mood, etc. etc.) and multiples we see reported in media are obviously sit at the outlier curves. I got a good deal overall (not just monetarily), and that's what I was shooting for.