I picked A/B testing because I discovered the most used product (Google Website Optimizer, now defunkt) was pretty crappy. As an engineer, I couldn't figure ou

I picked A/B testing because I discovered the most used product (Google Website Optimizer, now defunkt) was pretty crappy. As an engineer, I couldn't figure out how to use it and it was meant for marketers. So I sensed an opportunity within the A/B testing niche. In fact, the name Visual Website Optimizer comes from the fact that it did with Google Website Optimizer did, but visually (in an editor, instead of HTML code). Optimizely started at the same time as us. They went to YC and raised a bunch of money. We remained bootstrapped.