3 ms·
What do you think of the increasingly sparse measurement data available to marketers and the rise of needing to focus on measuring incrementality through statis
by shostack 2y ago
What do you think of the increasingly sparse measurement data available to marketers and the rise of needing to focus on measuring incrementality through statistical experiments when smaller companies may not have enough data to obtain statsig results?
- paraschopra 2y agoWhen you don't have enough data, doing usability tests and understanding + applying best practices can help you avoid common mistakes.