3 ms·
As a fellow marketer I've totally done similar stuff to send messages to whomever is digging through their utms. More usefully though, you can learn a shocking
by shostack 2y ago
As a fellow marketer I've totally done similar stuff to send messages to whomever is digging through their utms.
More usefully though, you can learn a shocking amount about a company from their utms and event data.
- richardfeynman 2y agothis guy gets it.
- vectoral 2y agoI haven't dug into this much--out of curiosity, what do you think are some of the most useful things you can learn?
- withinboredom 2y agoMost importantly, you can often find out WHY a campaign exists with stuff like utm=small-biz. If they’re a competitor, congrats, you just found a potential niche you may have overlooked. If you look at what events they send to their analytics, you can uncover what they know and don’t know about app usage or ad performance.