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@paras - I worked at Optimizely in the early days and led online marketing there from 2012 - 2016. I remember seeing your team copy our SEM strategy, so I added
by richardfeynman 2y ago
@paras - I worked at Optimizely in the early days and led online marketing there from 2012 - 2016. I remember seeing your team copy our SEM strategy, so I added Hindu gods (shiva, vishnu, et al) to the UTM query params in our ads for your guys to dissect / get a laugh from.
Congrats on the exit. really nice to see.
- jacob_rezi 2y agowanna join Rezi? we dont have a marketing team but get 4K signups a day
- pryelluw 2y agoFriendly heads up that some thumbnail in your landing page are not loading. Specifically the ones that link to the sample resumes for a given title. The one for CTO and the one for compliance coordinator failed to load.
- richardfeynman 2y agothanks for this kind offer, but i'm working on something else.
- sillysaurusx 2y agoPhysics, no doubt.
- anne_deepa 2y agoAre you hiring engineers? I would love to join.
- paraschopra 2y agoHaha, I'll ask around if they ever figured out the query parameters :)
- shostack 2y agoAs a fellow marketer I've totally done similar stuff to send messages to whomever is digging through their utms. More usefully though, you can learn a shocking amount about a company from their utms and event data.
- richardfeynman 2y agothis guy gets it.
- vectoral 2y agoI haven't dug into this much--out of curiosity, what do you think are some of the most useful things you can learn?
- withinboredom 2y agoMost importantly, you can often find out WHY a campaign exists with stuff like utm=small-biz. If they’re a competitor, congrats, you just found a potential niche you may have overlooked. If you look at what events they send to their analytics, you can uncover what they know and don’t know about app usage or ad performance.
- tiborsaas 2y agoHow does one copy SEM strategy? How do you reverse engineer based on ads and utm_tags? How do I even know that you are doing it right so it's worth copying? I good with API docs and weird bugs but this is beyond me.