I agree, but there was no mention on how these platforms pay people if they have a lot of engagement. Initially it was more predatory, but now X, FB, YT, they p

I agree, but there was no mention on how these platforms pay people if they have a lot of engagement. Initially it was more predatory, but now X, FB, YT, they pay those who are generating the content, and it's a viable small business, if I'm not mistaken. So it has evolved to be both a social media platform and a business platform, which seems more/less balanced. That said, it's the media part of if that is becoming old and boring. Looking at posts, commenting on threads, watching stupid short videos that have no point, etc. (and in this regard I think YouTube is safe and is the most stable). This is why Zuck was betting on VR, but it is definitely premature and badly executed. If VR actually becomes lightweight glasses, then this is definitely the future. I think there could be a paradigm shift before VR, maybe something powered by AI. I can see social media becoming an AI assistant that you talk to and then use it to connect with others. However I don't see any signs of anyone pushing in this direction. It seems they will run the current status quo into the ground as the article points out.