3 ms·We've been calling this "rainbow capitalism". The sneer is impliedby mystified5016 2y agoWe've been calling this "rainbow capitalism". The sneer is impliedmateus1 2y agoIt’s most commonly called pink money too.Two4 2y agoPink money is a marketing term, it's attracting sales from gay men. Rainbow capitalism is pro-LGBTQ virtue signaling in order to make your company more palatable to investors and/or the public