Firstly, To justify easing the product into subscriptions if it isn't already. Secondly, for product teams to justify their work. Thirdly, to signal that new fe

Firstly, To justify easing the product into subscriptions if it isn't already. Secondly, for product teams to justify their work. Thirdly, to signal that new features are being developed. Finally, when generative AI works in a product is is pretty awesome (but sadly it doesn't work well all the time).