Oh boy, this reminds me back to when I was working in Paid Media and the buzz around publishers was Facebook paying local publishers 5k to post news content on

Oh boy, this reminds me back to when I was working in Paid Media and the buzz around publishers was Facebook paying local publishers 5k to post news content on Meta and add their pixels to their websites... Little did they know they were signing a death sentence, contributing to a change in user behavior: "we can consume news on Social Media and not bother to read the actual news piece on the website AND we can be outraged on the comment section!". When Meta pulled the rug capping organic reach, there was a big outrage, but was too late and the damage was done. So be very careful with these deals, Facebook is known for rug pulls while TikTok seems to give a chance for a lot of content to go broad in organic reach.