All of the above. Here are some key factors driving social media. The misincentives are obvious once you clearly see these. 1. It is fundamentally based on on

All of the above. Here are some key factors driving social media. The misincentives are obvious once you clearly see these. 1. It is fundamentally based on one of the strongest human impulses of community. 2. The economic model of social media is based on ads, which means they need to keep you on their platforms as long as possible. 3. They have vast troves of public, private, social and secret information on individuals. 4. They can modify their product every millisecond to adjust the product you experience based on all the factors above.