Correct. It is the same, legally, and with respect to the first amendment to the constitution. You cannot force a private (read non-government) entity to endors

Correct. It is the same, legally, and with respect to the first amendment to the constitution. You cannot force a private (read non-government) entity to endorse, publish, promote, host, etc. anything. It’s their choice. Morally equivalent? Heck no.