1. Define Yahoo as a media company. 2. Negotiate executive compensation based on performance of Yahoo against benchmark group of other media companies (many of

1. Define Yahoo as a media company. 2. Negotiate executive compensation based on performance of Yahoo against benchmark group of other media companies (many of these media companies are losing profit as if they are hot potatoes.), such as fairfax media. http://au.finance.yahoo.com/q/bc?s=FXJ.AX&t=1y http://au.finance.yahoo.com/q/bc?s=FXJ.AX&t=1y 3. Profit!! There is no ???.