Umm… continuing the donut example, the owners are likely maximising their return given their skill sets, knowledge, time, etc. But return is pretty nuanced too

Umm… continuing the donut example, the owners are likely maximising their return given their skill sets, knowledge, time, etc. But return is pretty nuanced too bc it probably is not just be profits, but family time etc. in any event, I think you’re right that businesses don’t just focus on profits. But the example doesn’t prove the point.