I pay for kagi.com and they seem to be fighting that battle. I also frequent their "small web" (https://blog.kagi.com/small-web https://blog.kagi.com/small-web)

I pay for kagi.com and they seem to be fighting that battle. I also frequent their "small web" (https://blog.kagi.com/small-web https://blog.kagi.com/small-web) initiative.