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And as we've learned from significant breaches, there is rarely a reputational hit for even the biggest breaches. Anyone remember that time Target accidentally

And as we've learned from significant breaches, there is rarely a reputational hit for even the biggest breaches. Anyone remember that time Target accidentally doxxed 70 million people? I don't think there was any noticeable difference in their income or profits. No one cared.

kmoser 2y ago
If anything, the publicity (more mentions of their company name) may have even led to a slight uptick in sales.