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Having a deal with one platform doesn't automatically mean you can't post on another. If Twitter/Reddit are afraid enough of Bluesky that they are writing exclu

Having a deal with one platform doesn't automatically mean you can't post on another. If Twitter/Reddit are afraid enough of Bluesky that they are writing exclusivity into their contracts, I think that's something to see. I'd love to know why they needed a custom contract in the first place. My company doesn't have a "deal" with Twitter but we still post there.

ahmeneeroe-v2 2y ago
Your company is not the NFL. The NFL is a content-based company that tightly controls its content distribution channels. No one is afraid here, they are just businessmen doing business.
- do_not_redeem 2y ago
  > tightly controls its content distribution channels Buy why? What control do they need beyond normal copyright? And what does the NFL gain from not being able to reach tens of millions of Bluesky users?
  - hrunt 2y ago
    > What control do they need beyond normal copyright? Money. Content partners pay to have NFL content on their platforms, NFL content is highly valuable, so the NFL doesn't want anyone else to monetize it without the NFL getting their cut.
    - ahmeneeroe-v2 2y ago
      Yes! They don't have a Bluesky monetization strategy yet or they have one and it says Bluesky isn't profitable for them or they have one and it forecasts profitability but some counter-party has not given the NFL their preferred terms. That is a lot of words to just say: money.
danirod 2y ago
> I'd love to know why they needed a custom contract in the first place. My company doesn't have a "deal" with Twitter but we still post there. I suspect it has to do with the permission to share highlights from the match in their official accounts. Probably those videos belong to the broadcasters and not to the teams themselves. One of the links from the article [1] says that the agreement provides X users with highlights such as touchdowns. This does not mean that not being able to create an account on a different network is a dumb restriction, even if it's for sharing news or pictures of the team on special days and not videos from the games. [1] https://deadline.com/2024/04/nfl-x-twitter-renew-content-partnership-ceo-linda-yaccarino-1235899239/ https://deadline.com/2024/04/nfl-x-twitter-renew-content-par...
itishappy 2y ago
> Under this multiyear deal extension, the NFL and X will bring even more custom content for brands to sponsor in the form of co-branded highlights, sponsored Spaces, polls, and other creative formats. Let’s go! https://deadline.com/2024/04/nfl-x-twitter-renew-content-partnership-ceo-linda-yaccarino-1235899239/ https://deadline.com/2024/04/nfl-x-twitter-renew-content-par...
vinyl7 2y ago
The Trending page is ALWAYS full of sport hashtags. Always...like over 75% of the trending topics are sports. No matter how many times i click "Not Interested" it still shows me sports. Its like ESPN is paying a huge amount of money to completely monopolize the trends list

ahmeneeroe-v2 2y ago

Your company is not the NFL. The NFL is a content-based company that tightly controls its content distribution channels. No one is afraid here, they are just businessmen doing business.

do_not_redeem 2y ago
> tightly controls its content distribution channels Buy why? What control do they need beyond normal copyright? And what does the NFL gain from not being able to reach tens of millions of Bluesky users?
- hrunt 2y ago
  > What control do they need beyond normal copyright? Money. Content partners pay to have NFL content on their platforms, NFL content is highly valuable, so the NFL doesn't want anyone else to monetize it without the NFL getting their cut.
  - ahmeneeroe-v2 2y ago
    Yes! They don't have a Bluesky monetization strategy yet or they have one and it says Bluesky isn't profitable for them or they have one and it forecasts profitability but some counter-party has not given the NFL their preferred terms. That is a lot of words to just say: money.

danirod 2y ago

> I'd love to know why they needed a custom contract in the first place. My company doesn't have a "deal" with Twitter but we still post there. I suspect it has to do with the permission to share highlights from the match in their official accounts. Probably those videos belong to the broadcasters and not to the teams themselves. One of the links from the article [1] says that the agreement provides X users with highlights such as touchdowns. This does not mean that not being able to create an account on a different network is a dumb restriction, even if it's for sharing news or pictures of the team on special days and not videos from the games. [1] https://deadline.com/2024/04/nfl-x-twitter-renew-content-partnership-ceo-linda-yaccarino-1235899239/ https://deadline.com/2024/04/nfl-x-twitter-renew-content-par...

itishappy 2y ago

> Under this multiyear deal extension, the NFL and X will bring even more custom content for brands to sponsor in the form of co-branded highlights, sponsored Spaces, polls, and other creative formats. Let’s go! https://deadline.com/2024/04/nfl-x-twitter-renew-content-partnership-ceo-linda-yaccarino-1235899239/ https://deadline.com/2024/04/nfl-x-twitter-renew-content-par...

vinyl7 2y ago

The Trending page is ALWAYS full of sport hashtags. Always...like over 75% of the trending topics are sports. No matter how many times i click "Not Interested" it still shows me sports. Its like ESPN is paying a huge amount of money to completely monopolize the trends list