That was quite the daring book cover in the first place... here is the official logo just to jog your memory: http://images.google.com/imgres?q=jack+daniels+log

That was quite the daring book cover in the first place... here is the official logo just to jog your memory: http://images.google.com/imgres?q=jack+daniels+logo&num=10&hl=en&biw=1680&bih=897&tbm=isch&tbnid=am1Hucib9HIQPM:&imgrefurl=http://www.myspace.com/ilovea7xforever/photos/1896707&docid=O-qUmsfTL_5GXM&imgurl=http://a1.ec-images.myspacecdn.com/images01/78/713881de0b472f98b0e7712dba8d3ae3/l.jpg&w=352&h=450&ei=7rcMUO3nEIm9rQHktfyrCg&zoom=1&iact=hc&vpx=745&vpy=173&dur=409&hovh=189&hovw=148&tx=97&ty=134&sig=116121926357807975482&page=1&tbnh=154&tbnw=120&start=0&ndsp=32&ved=1t:429,r:3,s:0,i:124 http://images.google.com/imgres?q=jack+daniels+logo&num=... They basically copied it verbatim.