As much as I hate to say it, it makes good business sense. I believe they gained many users not long ago and will likely lose them anyway. I for one never reall

As much as I hate to say it, it makes good business sense. I believe they gained many users not long ago and will likely lose them anyway. I for one never really found much to watch and use it as a 'find anything to fill downtime' when I'm too tired to interactively consume internet/youtube etc. May as well collect some extra profit while losing said users. The only thing that could have made more sense is smaller $1 price increases to keep the lazy longer.