Article doesn't talk about a very important point -- hold of the market. I say that Garmin is first and foremost aviation and maritime company, being pretty mon

Article doesn't talk about a very important point -- hold of the market. I say that Garmin is first and foremost aviation and maritime company, being pretty monopolistic there. E.g. Garmin G1000 for small airplanes costs around $30k, and G5000 for private jets -- around $500,000. And the most important -- no one there ever talks about alternatives. Except for non-certified experimental tools -- Garmin is pretty much the only game in town. So I believe they operate as aviation/maritime company first, while all the consumer devices like watches/outdoor trackers are like a side-business for them. Yes, that side business happens to bring in more money than the main business, but they wisely don't rely on it.