3 ms·
For the vast majority of Apple's customers the first glimpse of a new product will be through a news item or television advert. I think the theatrics Jobs emplo
by andy_herbert 14y ago
For the vast majority of Apple's customers the first glimpse of a new product will be through a news item or television advert. I think the theatrics Jobs employed at the keynote were symptomatic of a highly prepared and charismatic individual, and not the cause of secrecy at Apple, as suggested by the article.
- _pius 14y agoFor the vast majority of Apple's customers the first glimpse of a new product will be through a news item or television advert. And the vast majority of people writing those news items will frame their descriptions of the product based on the anchoring that Steve Jobs employed during the keynote.
- aggie 14y agoExactly, putting on a good show at the product launch is what creates the media buzz. And advertising through the news is also likely to reach customers in a much more accepting state than if they are watching commercials on TV and have a wall up. You can't buy advertising like that, but Apple gets it for free, mostly because of SJ's showmanship.