The promotion was not activism! Jim Beam did an an actual ad campaign with Ru Paul's Drag Race at the same time. Travis Tritt (who supported the Bud Light boyc

The promotion was not activism! Jim Beam did an an actual ad campaign with Ru Paul's Drag Race at the same time. Travis Tritt (who supported the Bud Light boycott) tried to get people to go after them, too. It went nowhere, as had most attempts to protest LGBT marketing. Even Bud Light had done much more overt pro-LGBT campaigns before. The difference was that Ben Shapiro had Mulvaney in the crosshairs and A-B fumbled the response. Again, the question isn't whether the ad campaign was good, but what it says about Graham's definition of "woke".