Yeah all bootstrapped, that's correct. And you're absolutely right, it just makes growing/building unreasonably hard at the beginning because the only funds you

Yeah all bootstrapped, that's correct. And you're absolutely right, it just makes growing/building unreasonably hard at the beginning because the only funds you have are your own, and it's prohibitively expensive to run ads for the first 100k users when self-funded. The crux with investments always seemed to be the shift of power around the second or third raise for those who weren't runaway successes, when founders start to realize that pressure is now coming from two or three sources, self-worth, investors and possibly clients that were sold on promises and now want to see them implemented. In any case, I agree that being not the first but among the first dozen of employees can be a rewarding and fulfilling choice, it shields from the harshest fire but also allows enough flexibility financially to move on the job as well as in your private life, I'd guess.