I think there's software and software. Software for the masses, that adresses the masses needs, well, hello commoditization. Now there's another job which is to

I think there's software and software. Software for the masses, that adresses the masses needs, well, hello commoditization. Now there's another job which is to tell people with bucks how to make more bucks with computers. If they have 10 bucks, well, your value will be in the range of 1-2 bucks. If they have one billion, then you might help them a bit more and grab the money. The only one who make money with the masses are Apple, Google and the like. Except a few really complicated things like Amazon, PayPal or really "sweet spots" like facebook, I'd think the probability to have a deal is super low. So what's the solution ? Well I don't know. I guess we won't be able to advertise things ad infinitum... So we'll be back to added value sooner or later.