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And it's worth how much in free advertising and brand image? Assuming that JD is actually owned by some mega-corp fizzy beer maker (they are not "brewers"!) it
by excuse-me 14y ago
And it's worth how much in free advertising and brand image?
Assuming that JD is actually owned by some mega-corp fizzy beer maker (they are not "brewers"!) it's a clever way of giving the impression that they are still good ol' boys.
Compare that to the Disney corps hunting down of every sick children's hospital that paints cartoon characters on it's walls.
- true_religion 14y agoJack-Daniels is owned by Brown-Forman which specializes in spirits and not beer. The least alcoholic lines they run are wine.
- excuse-me 14y agoI had assumed that were now owned by Anheuser-Busch or Diageo or some other mega-corp just because they are so good at brand image management !
- corin_ 14y agoThey're smaller than Diageo, but still a pretty big company.. almost $4b annual revenue.
- tptacek 14y agoWhen you look into it, you'll find that almost every American whiskey --- both the stuff you can get at Safeway and the enthusiast bottles --- rolls up somehow to a large corporation.
- corin_ 14y agoYeah, I'm a scotch man myself (get that "e" out of me whisky), largely because of taste but I do also like the fact that so many great scotches come from family-owned distilleries - of course, even "family-owned" can be a big company with lots of money, but it's still nice that most of them aren't huge companies. Edit: worth pointing out that there are a bunch of independent distilleries in America, which I'm led to believe by bourbon-lovers make some amazing drinks - but I don't know nearly enough about this area to give examples. It's just that the big companies outnumber and massively out-produce the small ones.
- tptacek 14y agoI'm a whiskey person (I drink a lot of rye) and I'm not intended to disparage the distilleries because of their parentage. I think a lot of them got rolled up in the 70s and 80s. Heaven Hill and Sazerac put out some pretty great stuff.
- corin_ 14y agoI don't avoid it because of, it's just a nice added bonus to the drinks I like (the likes of Talisker). Just the same as I use gmail because I think it's the best option, but it makes me happy when Google do stuff like support LGBT rights :)
- wooster 14y agoAFAIK, Talisker is run by Diageo. A lot of Scotch whiskies are owned by bigco's, just like the American ones.
- rquantz 14y agoRye? Are you a cocktailian? Edit: given the Wondrich reference further down it seems that you are. I've decided that cocktails have an appealing relationship to programming: they're arcane procedures that require specialized knowledge, but unlike software they're done in five minutes and they make you drunk.
- excuse-me 14y agoWell they are obvisouly going to be worth a few $$$ just because they sell so much of it. But the cynical engineer in me assumed that all the "Billy-Bob still pisses in every barrel just like his grand-pappy did in 1869" type advertising, meant that it was actually made in a chemical plant in New Jersey by Union Carbide! Must admit I've never tried the stuff - always worked on the principle that if it's not a single malt made on Speyside it's not worth drinking.
- corin_ 14y agoBased on how you describe yourself you're right not to have tried JD, you probably wouldn't like it - personally I only drink it with coke when I'm out drinking, not for taste. But I think limiting yourself to Speyside is foolish. The fact that you do this makes me assume you've tried single malts from other areas, and I also presume that you didn't just try one once and jump to the conclusion that everything not Speyside sucks. So maybe you don't need this advice, but I'll give it anyway. I'm a big Speyside fan, and most of the time I buy a reasonably expensive bottle that's where it's from, but there are some great bottles from other areas, in particular (for me at least) Islay and the Islands. Talisker for example is like no whisky I've ever drunk, but is pretty fantastic. Laphroaig and Ardbeg are two Islays that have some really nice releases, and even Bowmore, despite being a brand best known for cheap and average bottles in supermarkets, have a few decent ones. Oh, and even outside Scotland you might be surprised. Ever tried Yamazaki from Japan?
- excuse-me 14y agoThe speyside was a nod to anyone out there that can pronounce Edinburgh and doesn't think that Scotland is in londonshire ;-) And yes Islay malts are wonderful. I could never understand the "knocking back a drink with a grimace" type drinks though.
- corin_ 14y agoHeh, I've spent 95% of my life living in Oxford, I got pretty used to "excuse me, can you tell me how to get to Oxford University?" What sort of thing are you talking about with the "knocking back.."? For most people the first time you drink any whisky is like that, for many so is the first time you drink beer.
- rdl 14y agohttp://recenteats.blogspot.com/p/complete-list-of-american-whiskey.html http://recenteats.blogspot.com/p/complete-list-of-american-w...
- tptacek 14y agoThis is a cool list, but I'd just remark that most of the distilleries on it are small indie brands with regional (or no) distribution. When you get down to the distilleries on this list with 10 or 20 brands, you're often looking at some of the best regarded whiskeys in the US. If you read whiskey nerd blogs, you'll sometimes even pick up a backlash against bespoke indie distilleries; whiskey being much easier to do than to do well. topics_i_am_insufferable_about.push(this_one)
- rdl 14y agoI got invited to a whisk[e]y thing at blackhat; is it worth getting one of the special glasses or will commonly available glassware do?
- cwp 14y agoYeah. They're behaving like reasonable human beings to fool us into thinking they're reasonable human beings. But they can't fool us. Imagine the evil they could accomplish if we gave them the benefit of the doubt.