I'm talking about popularity, not profitability. These are two vastly different things. That Twitter failed to convert its platform to become the advertising be

I'm talking about popularity, not profitability. These are two vastly different things. That Twitter failed to convert its platform to become the advertising behemoths that Google and Facebook are is a failure of its business strategy and execution. The social network itself remained extremely popular and from your article: > Twitter has 421 million monthly active users, adding 20 million in 2023 It's as popular is its ever been, however, there's been some rotation in demographics I suspect.