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A great product coupled with decency? It's such a crazy idea... it just might work.
by carsongross 14y ago
A great product coupled with decency?
It's such a crazy idea... it just might work.
- excuse-me 14y agoAnd it's worth how much in free advertising and brand image? Assuming that JD is actually owned by some mega-corp fizzy beer maker (they are not "brewers"!) it's a clever way of giving the impression that they are still good ol' boys. Compare that to the Disney corps hunting down of every sick children's hospital that paints cartoon characters on it's walls.
- true_religion 14y agoJack-Daniels is owned by Brown-Forman which specializes in spirits and not beer. The least alcoholic lines they run are wine.
- excuse-me 14y agoI had assumed that were now owned by Anheuser-Busch or Diageo or some other mega-corp just because they are so good at brand image management !
- corin_ 14y agoThey're smaller than Diageo, but still a pretty big company.. almost $4b annual revenue.
- tptacek 14y agoWhen you look into it, you'll find that almost every American whiskey --- both the stuff you can get at Safeway and the enthusiast bottles --- rolls up somehow to a large corporation.
- corin_ 14y agoYeah, I'm a scotch man myself (get that "e" out of me whisky), largely because of taste but I do also like the fact that so many great scotches come from family-owned distilleries - of course, even "family-owned" can be a big company with lots of money, but it's still nice that most of them aren't huge companies. Edit: worth pointing out that there are a bunch of independent distilleries in America, which I'm led to believe by bourbon-lovers make some amazing drinks - but I don't know nearly enough about this area to give examples. It's just that the big companies outnumber and massively out-produce the small ones.
- tptacek 14y agoI'm a whiskey person (I drink a lot of rye) and I'm not intended to disparage the distilleries because of their parentage. I think a lot of them got rolled up in the 70s and 80s. Heaven Hill and Sazerac put out some pretty great stuff.
- corin_ 14y agoI don't avoid it because of, it's just a nice added bonus to the drinks I like (the likes of Talisker). Just the same as I use gmail because I think it's the best option, but it makes me happy when Google do stuff like support LGBT rights :)
- cwp 14y agoYeah. They're behaving like reasonable human beings to fool us into thinking they're reasonable human beings. But they can't fool us. Imagine the evil they could accomplish if we gave them the benefit of the doubt.
- jfb 14y agoGreat product?
- tptacek 14y agoIt's at least not bad whiskey.
- nonameisfinetoo 14y agoI'm so knowledgeable about liquors and stuff, I can't stand dilettante whiskey drinking. Beotians! those that think that the black sticker bottle contains but urine and alcohol. Go be a liquor nerd somewhere else.
- carsongross 14y agoYep. Great product.
- dkersten 14y agoThe cheap bottles of JD, IMHO, don't taste so great - but the more expensive bottles (I guess they're aged more?) are pretty good!