Competition is fine. Deception, though, is more problematic, and if multiple pitches depend on it (like market a service to brokers to get their info but don't

Competition is fine. Deception, though, is more problematic, and if multiple pitches depend on it (like market a service to brokers to get their info but don't tell them the plan is to eliminate their jobs), people will be on to you if you aren't a very good sociopath. Perhaps look for more win/win opportunities.