How do sites like Gizmodo and Lifehacker get away with these posts? I know they're not illegal per se, but surely their corporate parent must frown upon them?

How do sites like Gizmodo and Lifehacker get away with these posts? I know they're not illegal per se, but surely their corporate parent must frown upon them? Since both sites publish 99% worthwhile content (at least to their target audience), the only thing I can surmise is that these types of posts must be SEO gold mines to be worth the backlash.